The Power of Events – Launch of the app and collaboration with University of Westminster | Chiara Orefice, Lindsey Hanford, and Josef Jammerbund

The Power of Events is an industry-led initiative that aims to showcase the UK Events Industry. The not-for-profit organisation provides a platform that gathers all the major industry players and collaborates with selected universities in the country to carry out research on the social, cultural and economic value of events. The Tourism and Events Team at UoW hosted the launch of the PoW app on October 17th at Fyre Hall, Regents Campus. The app aims to engage students, industry professionals and academics in future research projects that will support the advocacy work carried out by the PoW. The event was attended by students, industry representatives and alumni.