Architecture + Cities Research Forum: Events as Prototyping Opportunities for Sustainable Innovation by Chiara Orefice

This seminar introduces ongoing research on the role that events play in fostering innovation in a sustainable way. It focuses on how events can become places and spaces for identifying and experimenting with new forms of sustainable living and doing business. It is based on a multi-disciplinary study combining a systemic perspective derived from institutional theory with a new view of prototyping from service design research. To understand how events can contribute to sustainable innovation, we need to consider the role they play in the ecosystem that provides the context where stakeholders negotiate values and agree on a common agenda.